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Digital Marketing – Strategies & Channels

Chapters 6 › Unit 6: Video is critical in today´s digital marketing world. How are you doing? View instructions Hide instructions

Video is critical in today´s digital marketing world. How are you doing?

In this assignment we ask you to think about how and where you’re currently using video.

Address questions such as:

  • What kind of videos are you (or could you be) using and where (e.g. how-to videos on YouTube or live videos on Facebook)?

  • What are (or could be) their intended goals (e.g. make product sales or get traffic)?

Role of Video in Upselling

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In our business, in addition to generating traffic and sales, value demonstration thru solving customer pain points is a key to building market share. use of application videos have enables us to move customers up from corded to cordless products.

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