»Decision to buy: based on ad populum Decision to buy now: scarcity (time till giving birth) Decision not to sell the flat: ad verecundiam Decision to accept the aquisition price: anchoring Dec…

»P1: The evils of the world are due to moral defects quite as much as to lack of intelligence. Hidden: if we wish to decrease evil of the world, we need to work both on moral and on intelligen…

»Final Conclusion: XYZ Medical is the perfect healthcare solution for companies. Intermediary C1: clients are happy. Because P1: 90% of CEO's who were interviewed are satisfied. Client satisf…

»Premise 1: of all the candidates we’ve seen today, the third one seemed to be really experienced in sales. Premise 2: We need somebody with this advantage. Hidden: sales skills is a definit…