Digital Marketing – Critical Success Factors

Chapters 2 › Unit 2: WHY are you doing the things you do? View instructions Hide instructions

WHY are you doing the things you do?

Prioritizing your to-do-list by looking at WHY

Primer: This assignment consists of 2 options - choose 1:


Like most marketers, you will have an overwhelming to do list. To help you prioritize it and maybe also to get rid of some tasks, we would like to ask you to:

1. Write down your marketing campaign or program related tasks or projects (depending on what is more suitable for your job situation).

2. Then probe them with WHY. WHY are you running that project or WHY are you doing this task? Ask WHY until you come to an answer that is related to an outcome that is beneficial to your business.


If you don´t have any marketing or program related tasks, do the same with other tasks you are dealing with.

OPTION 1 + 2:

If you don´t have a compelling answer to WHY it's very likely that these projects or tasks are not very important - at least right now.

Approaching everything with "WHY?" in mind is a habit. The more often you do it, the easier it will get. : )

PS: This assignments only refers to tasks or projects that are related to things/ information you can share with others. Because there is no "private option" setting. You can either choose to share it with your course members only or with the whole iversity community (See last point in the journal entry "Permission")

Why Oh Why


The world of a marketer is usually jam-packed with loads of tasks, accountabilities and projects. Whether it is launching a new product, strategizing channel plan, coming up with a commercial plan --- all these things require a WHY. Why do we do this things?? One of the major tasks I have to do for the upcoming year would be the launch of our brand website and Facebook page. Yes, in this day and age, we are only launching it now. I know right?

So the why to my upcoming marketing campaign it to update and increase brand awareness. Website and a Facebook page is definitely one of the best platforms of reaching customers and end users today. If you are a top global brand, it is important for your brand to be accessible to your customers. Thru this initiative, we will also be able to quantify market data.

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