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Digital Marketing – Strategies & Channels

Chapters 6 › Unit 6: Video is critical in today´s digital marketing world. How are you doing? View instructions Hide instructions

Video is critical in today´s digital marketing world. How are you doing?

In this assignment we ask you to think about how and where you’re currently using video.

Address questions such as:

  • What kind of videos are you (or could you be) using and where (e.g. how-to videos on YouTube or live videos on Facebook)?

  • What are (or could be) their intended goals (e.g. make product sales or get traffic)?

Videos I am using

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There are two types of videos i watch: how to videos, when i am looking for specific information about a product i want to buy, or live videos on facebook. I think non of them are intended to directly sale the product, but more to influence my purchase. Usually it´s a long research process before we finish with the purchase.

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