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Digital Marketing – Strategies & Channels

Chapters 6 › Unit 6: Video is critical in today´s digital marketing world. How are you doing? View instructions Hide instructions

Video is critical in today´s digital marketing world. How are you doing?

In this assignment we ask you to think about how and where you’re currently using video.

Address questions such as:

  • What kind of videos are you (or could you be) using and where (e.g. how-to videos on YouTube or live videos on Facebook)?

  • What are (or could be) their intended goals (e.g. make product sales or get traffic)?

End user Testimonial video

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Currently, SBD Indonesia is working to create digital assets meanwhile we already create the content to fill it. One of the content that we already create is end user testimonial video.
In this video, the end user share their experience using our product in their job.
we already show this video in our OTC event. our goal is to get brand awareness, shows our hero SKU.
besides that, using end user testimony is a good way to advertise our brand and product because it just look natural since they just share their experience using our product and others can easily understand it.

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