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Digital Marketing – Strategies & Channels

Chapters 5 › Unit 5: It´s time for ... tools! View instructions Hide instructions

It´s time for ... tools!

Today, digital marketing is impossible without software and tools.
Especially for SEO, tools have always played an important role.

Therefore, this assignment is about using them! The question is: Use them for what?! The answer: Use them, for whatever suits your current situation best!

By the way, the "Five second test" (also listed under the link above) is something you should know and have used as a marketer - no matter which discipline you work in.


=> Let us know, which tools you have found to be useful (maybe you are already using some of them), if/ what you have learned and whether there are other tools you can highly recommend (does not need to relate to SEO/ serach only)

USE THE FEEDBACK THAT IS ALREADY OUT THERE

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GOOGLE KEYWORD PLANNER: Simply give it a seed word, and keyword suggestions will start pouring in, along with estimates of average monthly searches. THIS WILL ALLOW US TO SEE WHO IS TALKING ABOUT OUR PRODUCTS AND BRAND AND FIND WHAT THEY ARE SAYING AND DRIVE CONTENT AND CONNECT TO THEM THROUGH THEIR FEEDBACK.

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