Daniel Jeffrey Koch, Dominic Buchholz, and Felix Teufel

Idea Generation Methods

  • FREE
  • English
  • Economics
  • Certificate included

What is the course about?

Course Summary

The MOOC ‘Idea Generation’ is a collaboration between the Karlsruhe Institute of Technology (KIT) and KIC InnoEnergy aiming to explain techniques for the goal and process oriented generation of ideas. Idea generation is part of the fuzzy front end of the innovation process. Because of the close collaboration between KIT and KIC InnoEnergy, participants have the possibility to work on specific innovation topics in the area of sustainable energy.

Alternativer Text

Dr. Daniel Jeffrey Koch will impart a broadly diversified knowledge of the methods used in idea generation. Moreover, Felix Teufel and his colleague Dominic Buchholz (both from the Business Innovation sector in KIC InnoEnergy) will assume a supporting role in the course to present the topics innovation and idea generation from a practical view.

The course language is English, and the workload is about 4h/week.

The aim of the course is to enable participants to apply methods of idea generation on their own project. Besides explaining these methods to other participants, it is also expected that participants develop a self-chosen idea.

What will I learn?

Participants will be able to understand and apply certain methods of idea generation on any self chosen topic. For example, they will understand and apply methods such as Mindmapping & Clustering, 6-3-5, World Cafe & DeBono Hats, Concept Mapping, Scenario Techniques ( e.g. STEEP), Roadmapping and many more - always in a structured process.

What do I need to know?

No prior knowledge needed, only being curious and interested in a topic which could be further developed.

Course Structure

Chapter 1 - Introduction: The sketch in your head!

Strategic Innovation Management, Idea Generation Process, Innovation Process and fuzzy front end

Chapter 2 - Design Factors

What's in your picture? 
Design Aspects, Methods, Sources

Chapter 3 - Defining your Search Space

Landscape or portrait?
 Context Definition, Agenda Setting, Problem Representation

Chapter 4 - Scenario

What's my perspective? 
Definition of Scenario Topic, STEEP / PESTEL Analysis, Influence Factors and Descriptors

Chapter 5 - Future Assumptions: Using watercolour or oil?

Present Situation and Future Assumptions, Bundling Projection, Interpretation of Scenario, Wild Cards, SWOT, Proposals for Action

Chapter 6 - Scenario based Roadmapping

What to draw when? 
Definition of a Roadmapping Topic, Needs Analysis, Analysis of Potentials

Chapter 7 - Establishing your roadmap

Sketching your picture!
 Establishing a Roadmap, Consistency Analysis and Evaluation


We suggest that you dedicate approximately 4 hours per week for watching lecture videos, taking quizzes and completing homework assignments.

Course instructors