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Digital Marketing – Critical Success Factors

Kapitel 2 › Einheit 2: WHY are you doing the things you do? Aufgabe einblenden Aufgabe ausblenden

WHY are you doing the things you do?

Prioritizing your to-do-list by looking at WHY

Primer: This assignment consists of 2 options - choose 1:


Like most marketers, you will have an overwhelming to do list. To help you prioritize it and maybe also to get rid of some tasks, we would like to ask you to:

1. Write down your marketing campaign or program related tasks or projects (depending on what is more suitable for your job situation).

2. Then probe them with WHY. WHY are you running that project or WHY are you doing this task? Ask WHY until you come to an answer that is related to an outcome that is beneficial to your business.


If you don´t have any marketing or program related tasks, do the same with other tasks you are dealing with.

PS 1: This assignments only refers to tasks or projects that are related to things/ information you can share with others. Because there is no "private option" setting. You can either choose to share it with your course members only or with the whole iversity community (See last point in the journal entry "Permission")

PS 2: Approaching everything with "WHY?" in mind is a habit. The more often you do it, the easier it will get. : )

Why plan?

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Another year is almost about to finish! Whew! This just means that another year is about to start. Preparing for next year's marketing plan and program calendar is one of the most important tasks as marketers. As we work on our plans for next year, we reflect on WHY we do this? Easy right? To make our lives easier.

When you fail to plan, you plan to fail

But is that it? We need to work on this to ensure that we are on track to achieve our business objectives. When we achieve our objectives, we contribute to the success of the business -- which is ultimately our goal as employees.

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