»As marketing people, we sometimes tend to do so many things in order to reach different touch points, to the point of not really realizing which ones have the highest impact on our current and…

»Awareness phase A) Feelings, thoughts and actions: Need tools for their job, proud of their craft and skills B) Triggers & Influencers: Job/ profession C) Touchpoints (offline & online…

»Apple has evolved to become an important part of so many households. From their iPod, iPad, iPhone and Mac, they have catered to a very wide segment of consumers. It is actually one of my most…

»Another year is almost about to finish! Whew! This just means that another year is about to start. Preparing for next year's marketing plan and program calendar is one of the most important ta…