It´s time for some analysis...dissect the digital marketing strategy of your favorite brand
What is your favorite brand?
WHY is it your favorite brand? What is their WHY? Does your why and theirs match? What are the emotional, functional, social or self-expressive benefits they deliver to you?
And how is it reflected in their marketing mix, their 4P´s?
In case you need further instructions on how to tackle it, go to the additional material section of chapter 3.1 (e.g. there is an analysis of the marketing mix of Starbucks)