Digital Marketing – Strategies & Channels

Storytelling is one of the most powerful tools - for your brand and for YOU, too.

Anytime you want to convince and reach someone and when you want to make things happen, storytelling is a key element. Especially, if you are in a leading role.

In case you don´t believe us, you might wanna watch this video, especially tailored to storytelling in leaderhsip (side note: we just liked the trailer, we haven´t read his book!)

https://www.youtube.com/watch?v=M4TaHmcXWfU
Video by David Hutchens

For those of you, who prefer an article, here you go.

So this assignment is about you, reflecting (and practicing ;)) how to becoming a better storyteller!

It´s less about writing an essay, but more about reflecting and practicing your own behavior.

Think about the following questions:
- How often do you tell stories? Is it part of your everyday language?
- How do you currently incorporate stories into your work?
- Can you tell there is a difference in people´s reactions, when you tell a story vs facts?
- Next time you hold a presentation: Can you open with a story - that happened to you or someone else - that relates to your audience´s situation?

In addition to our storytelling material in chapter 2.3, you might find more tips here or here.

And always remember: In the end, its about replacing rational talk by addressing the elephant, our emotions.

PS: "Great stories happen to those who can tell them" (Ira Glass)