Video Production: A Hands-On Tutorial for Online Learning Content

Video production can be done in many ways – from Hollywood movies to selfie videos. In the following we have collected some of the basics for you.


For professional quality video production, you need a Full-HD Camera with a resolution of 1920 x 1080 pixels. Also make sure to have enough memory sticks and spare batteries. 
Recommended cameras: Canon EOS, Nikon D, Sony HDR.

Video Format

  • High Quality HD videos
    • 16:9 Format
    • H.264 codec or similar
    • we recommend 1920 x 1080 (1080p or 1080i), or at least 1280 x 720 p
    • supported file format: mp4, m4v, flv, avi, mpg, mov, etc.


In learning video production, capturing quality audio is key. Arguably, this is the single most important technical aspect of creating a good learning video. Here are some guidelines.

  • Using an external microphone is imperative!
  • Before recording, check to make sure the volume is correctly adjusted.
  • Make sample recordings and have someone else give you feedback about the sound quality.
  • If you are recording outside, you should use a microphone that you can attach to your jacket.

Recommended settings for recording: 48kHz and 24 bit


We advise using the standard 3 point lighting in video production. If you prefer to use natural light, keep in mind that the sun moves and your picture therefore changes.

Video Production

3 point lighting: back light, key light, fill light

For more details see:

Three Point Lighting Explained

3 Point Lighting Tutorial (Youtube)


General Tips for Presenting

You should be aware that your voice and body language do not seem the same online as in your classroom.

  • Prepare your message – Write a script. What is it that you really want to say for this particular video? Narrow it down and be sure you know what is most important. Memorise and practice your script (see scripting). You do not have to write out every single word you want to say. If you are more comfortable working with bullet points, feel free to work like this, but try to remember your first and last sentence of a scene, so that a cut feels natural.
  • Relax and smile – An inhale and exhale followed with a soft smile works wonders (NOT one that’s ear to ear). Be sure you’re breathing regularly in the course of taping. Do not hold your breath. Also, blink on occasion. It’s a natural lubricant for your eyes and will help you stay “bright eyed” – you will look less “robotic”.
  • Body language – A little movement is fine; too much movement makes you appear nervous. Use your hands, because hands can enhance decisive statements and support nuance in your speaking dynamics, but don’t overuse them. If you’re standing during your taping, watch the typical rocking back and forth. Try to stand comfortably with your feet about six inches apart, your weight equally distributed and your shoulders relaxed. Don’t stand on the balls of your feet, as you run the risk of losing your balance. When sitting, lean just slightly forward, shoulders down, and then sit as tall as you can but without stiffness.
  • Look directly into the camera – Imagine a person where the camera is and imagine a conversation. Tilt your head slightly and position the camera a little above your eye level.
  • For tablet capture – Imagine you are sitting next to your student, explaining the material.
  • Take some time – Don’t start talking as soon as you push the recording button: give it 2-3 seconds. This will make the post-production easier.
  • It’s a process – Record yourself in front of the camera multiple times, take a look at the content you have produced, and try to identify what works and what doesn’t.

Based on:

Wendy Scharfmann

edX101 – How to Make an edX Course

Commandments of Quality Video Production

There are a few commandments of good filmmaking. Here is a very basic list:

  • Know what you are going to shoot! – Have a plan (storyboard) of what you are going to say and show.
  • The object moves, not the camera! – Try to hold the camera still, as handheld filming usually looks unprofessional. The best way to steady the camera is by using a tripod.
  • Be thrifty with the zoom! – Only use zoom where necessary, otherwise it looks nervous. Zooming can be useful to point out something really important or show details. Remember to try out the zoom of each scene in order not to over- or under-zoom: if you zoom, be on point!
  • Each scene needs some extra meat! – Remember to give each scene three extra seconds before you start the actual scene and after you finish it. In doing so, you make sure to have better cuts in post-production.
  • Every scene needs light! – Never shoot against the light. If you shoot indoors, take care of good lighting.
  • Know who’s talking! – When shooting, ensure absolute silence during the recording. Noises from people not in the picture can be especially annoying.


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